Knock Off or Authentic: Which is your preference

Most anyone you ask this question will choose authentic over knock off any day, but what’s also true is not everyone is interested in authenticity when it comes with a price. That price might not be monetary, it might be psychological, i.e., fear, rejection, insecurities, etc. because we all want to be loved and adored. Often when you ask who someone most admires, or looks up to the response defaults to a celebrity, billionaire, politician, or otherwise, but rarely someone within reach. But why? Sure, it’s fine to admire others but when it becomes an obsessed longing to assimilate into someone else’s world, it becomes unhealthy.

In fact, Maslow, asserted, that Love and belonging are the third level needs after, physiological and safety needs. So once we have food, shelter, rest, and we have our safety and security needs met, we naturally want to belong and be accepted by others.

Most of us might agree with this model, but how we go about achieving the third level is key. When we seek to assume someone else’s identity, we negate what we innately already have. Personal achievements and endless possibilities of our own are lost, never to be seen again.

But when we take the best of who we are and develop those traits, we become our own unique and individual brand that others can admire and adore, as well.  True authenticity is heart driven.

In the world of personal branding and image mastery, professional image consultants are not consumed with how to change your look, speech, or behavior to mirror someone else, nor are they one-dimensional with limited skills that enhance your appearance only.

They are usually educated, credentialed and strategically competent in the sphere of full-service people development. They strive to flourish others into the natural leaders and innate achievers towards the creation of individuality, and they thrive in circumstances in which their clients are unsure of how to fully project the confidence they aspire.

Some things you can do in your quest for self-mastery and authenticity are as follows:

  1. be honest with yourself about what you like and you don’t like
  2. never oversell your skills your interest or your enthusiasm
  3. be honest with others about your feelings with kindness
  4. do not mimic anyone else’s style, walk, talk, or lifestyle
  5. be grateful for the positive things that you already have
  6. never agree to do something that goes against your values to satisfy someone else
  7. remember that you are wonderfully made and you are already good enough
  8. find a professional image coach to help you evolve your true self

The question remains would you prefer to be perceived as an undetectable knock off, pretending to be the “real deal” or an original authentic piece of art?

Tips on Getting Media Coverage and Controlling What Reporters Print

Many of us want more exposure and coverage for our businesses and expansion of our voices. Reaching out to media outlets with a well crafted press release or a succint, perfectly edited, but interesting article, are great avenues to draw attention to the wonderful products and unique services that you offer and to get a reoccurring role as an industry expert.

So, once you get the call and invited for an interview, or the editor agrees to print your story or press submission, how can you navigate this experience so that you get the most out of the opportunity?

We have all heard claims from others that certain sound bites were cut or that a large portion of amass-media-picn interview was edited out of the final submission. Well here is a short list of actions that you can take to gain more control of the potential outcome.

  • To reduce time and ensure clarity on your ideas, write a missive on important points that you want your interviewer to know in advance. Try to make the information so enticing so that editing is minimized.
  • Repeat your points but do so in a way that isn’t exactly like the first mention of them. People listen differently, often for certain buzz words that they find interesting, so to not seem robotic, practice a variety of ways to tell your story.
  • Be sure to ask the interviewer to verify your responses or quotes because in an effort to write efficiently some of the meaning can be lost or misinterpreted.
  • Ask to have your contact information included in the article and supply an exact layout of how you want it displayed, in case readers want to contact you for hire or consultation.
  • Always ask when the article is going to print and where exactly the article will be printed and in which publication.
  • If you think of something that you would like to add later, ask permission to call the reporter or interviewer and offer additional information.

As previously mentioned, these are basic steps to take before, during, and after an interview.  For more information on how to leverage your expertise and to grow your brand through media exposure, send a message to or use the contact form on this website and an advisor will get back with you, very soon.

Don’t Stress Over Your Diet: When You Are Stressed!

Ahhh stress! It’s the not so silent culprit that leads to unthinkable damage to the body when left unchecked. However, what is often ignored is the damage it does to our diets! A diet is not what society has deemed it as (negative). A diet is simply defined, by, as “the foods eaten by a particular person or group.” So when you are stressing out, how stressful is that?  Some of us overeat, gorge on junk, or some of us don’t eat at all!

Here’ my opinion: at this stage of my life, I am more interested in my health than my weight or jean size.  The world we live in would have us believe that being in a perfect size 4, 6, or whatever the flavor of the day is, will bring us peace and harmony in our daily life. I totally disagree.

If we are constantly worrying about perfect proportions, we add to the daily stress of just living.  So how do we combat this emotional roller coaster ride of being stressed out and then stressing out over our diets when we do get stressed?

Our food choices should be about promoting a healthy body all the time.  I know that it is difficult to think about having a salad when your significant other just dumped you or that promotion you wanted was handed to someone with half your experience and none of your swag but at that point, have the stinking donut! What I am talking about is taking the pressure off of yourself and LIVE!

I have a simple philosophy on food and indulgence since having bariatric surgery 13 years ago: practice the 80/20 rule.  Because of the restrictions that I have for eating, every bite I put in my mouth needs to be delicious and worth the space in my stomach.  What does this have to do with stress eating (or not eating)? If I spend my life eating right most days, when I have a moment that I am sucked into my own vortex of emotional need, if I eat a bag of Doritos and a half pint of caramel sundae ice cream, I don’t stress because I allow myself to be “naughty” sometimes then I get right back on my healthy eating routine.

The beauty of this scenario of fall out containment means that I can have a “therapy” session with my BFF and keep my body working for me and not against me.  I will bore you with the science behind this next time.  Until then, stop stressing and live! Stay in peace and not in pieces!

Sheila Seale, MSA HCA can be reached @