Tips on Getting Media Coverage and Controlling What Reporters Print

Many of us want more exposure and coverage for our businesses and expansion of our voices. Reaching out to media outlets with a well crafted press release or a succint, perfectly edited, but interesting article, are great avenues to draw attention to the wonderful products and unique services that you offer and to get a reoccurring … Continue reading Tips on Getting Media Coverage and Controlling What Reporters Print

The First 60 Seconds: First Impressions and Lost Opportunities

As the saying goes “you get one chance to make a first impression” and it appears that there’s a tendency to squander these opportunities time and again, for many of us. Creating a first impression requires establishing rapport within a short time frame (usually the first 20-30 seconds) and if one is unsuccessful at accomplishing … Continue reading The First 60 Seconds: First Impressions and Lost Opportunities