Most anyone you ask this question will choose authentic over knock off any day, but what’s also true is not everyone is interested in authenticity when it comes with a price. That price might not be monetary, it might be psychological, i.e., fear, rejection, insecurities, etc. because we all want to be loved and adored. Often when you ask who someone most admires, or looks up to the response defaults to a celebrity, billionaire, politician, or otherwise, but rarely someone within reach. But why? Sure, it’s fine to admire others but when it becomes an obsessed longing to assimilate into someone else’s world, it becomes unhealthy.

In fact, Maslow, asserted, that Love and belonging are the third level needs after, physiological and safety needs. So once we have food, shelter, rest, and we have our safety and security needs met, we naturally want to belong and be accepted by others.

Most of us might agree with this model, but how we go about achieving the third level is key. When we seek to assume someone else’s identity, we negate what we innately already have. Personal achievements and endless possibilities of our own are lost, never to be seen again.

But when we take the best of who we are and develop those traits, we become our own unique and individual brand that others can admire and adore, as well.  True authenticity is heart driven.

In the world of personal branding and image mastery, professional image consultants are not consumed with how to change your look, speech, or behavior to mirror someone else, nor are they one-dimensional with limited skills that enhance your appearance only.

They are usually educated, credentialed and strategically competent in the sphere of full-service people development. They strive to flourish others into the natural leaders and innate achievers towards the creation of individuality, and they thrive in circumstances in which their clients are unsure of how to fully project the confidence they aspire.

Some things you can do in your quest for self-mastery and authenticity are as follows:

  1. be honest with yourself about what you like and you don’t like
  2. never oversell your skills your interest or your enthusiasm
  3. be honest with others about your feelings with kindness
  4. do not mimic anyone else’s style, walk, talk, or lifestyle
  5. be grateful for the positive things that you already have
  6. never agree to do something that goes against your values to satisfy someone else
  7. remember that you are wonderfully made and you are already good enough
  8. find a professional image coach to help you evolve your true self

The question remains would you prefer to be perceived as an undetectable knock off, pretending to be the “real deal” or an original authentic piece of art?

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